Author: Mirza Shehnaz

Shehnaz Ali Siddiqui is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing around Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.

Risk, innovations, creativity, experiments and hard work- What is the first thing that comes in your mind after reading these words? A startup or maybe just a successful organization? There is no doubt in saying that mature and well-settled organizations are a role model for all startups. There are a lot of things to be learned from startups, especially a zeal and enthusiasm to learn and grow. We have to agree that today’s new products and services are being rendered obsolete more quickly than any other well-established organizations. It has become the nature of the market to stay ahead. An…

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